November 20, 2008

Ajanta to foray into power saving instrument manufacturing

BS reported that clock maker Ajanta is set to foray into power saving instrument manufacturing. The report said that Ajanta, which has diversified into a range of businesses including compact fluorescent lamps CFL, ceramics, snackfood and e bikes is now looking at introducing range of power saving instruments for domestic use.

It said that Ajanta Manufacturing Limited plans to make an initial investment of INR 10 crore for the project.

Mr Jaysukh Patel, MD of Ajanta group said that the target audience for the product is middle class, who would have an option to cut down on power costs. According to him, the product range will be best suited for households using single phase power.

Mr Patel said that the company will use Korean technology to manufacture the units. He added that Ajanta is planning to price the power saving instruments ranging from INR 1000 to INR 2200.