Linde NA changes Spectra Gases brand name to Linde

Tuesday, 03 Nov 2009

Linde North America, a member of The Linde Group, has announced that Spectra Gases Inc, acquired in 2006, is changing its brand name to Linde, effective immediately.

Spectra Gases, which Linde acquired in 2006, is a global leader in next generation fine chemicals and high purity gases. The Linde Group is one of the world’s leading gases and engineering companies. The brand change represents a significant milestone in the effort to fully integrate Spectra Gases into the company’s global R&D, production and distribution network.

Mr Cliff Caldwell Linde VP of electronic and special gases in North America said that "Rebranding is a significant step in the integration process because it is a visible sign to customers and employees that we are a single company operating under one logo and a single set of values. For over three years Linde has been offering Spectra Gases’ products and services to customers around the world, where many customers already know us as Linde. It makes sense to formalize this relationship by re branding."

He added that "Since its founding in 1980, Spectra Gases’ extraordinary team of employees has been committed to ensuring our customers get the highest quality products and services to keep their businesses operating at peak performance. It is this commitment to customers and the company’s expertise in producing and supplying high purity gases, chemicals and technology that makes Spectra Gases such a good fit with Linde."

Beginning this fall, the Linde logo will make its appearance at Spectra Gases’ locations around the US and on its hundreds of trucks, skids and tanks. Thousands of gas cylinders and equipment also will be converted to the Linde brand, a process expected to continue over several years. Some name-plate specialty gases products, such as Spectra Laser Gases, will retain the Spectra brand, but will become part of the Linde HiQ® family of specialty gases.

The HiQ® specialty gases program from Linde supplies high purity gases, gas mixtures, precision engineered equipment and gas distribution systems, and services and support, to a wide range of industries employing specialty gases applications. In addition to the line of SPECTRA high purity gases the HiQ® program includes the REDLINE® and BASELINE® trademarked equipment product ranges and the SPECTRA-SEAL®, ECOCYL® and VERISEQ® specialty gas ranges.