Ruukki is to open its first sales office in Turkey and will then have operations in 27 countries.
Expanding the sales network into Turkey will enable Ruukki to improve the quality of its customer service and shorten delivery times. Expansion of the business area is an important step and brings Ruukki closer to its strategic intent of becoming one of European leading provider of special steel products.
Mr Kari Lehtinen senior vice president sales of Ruukki Metals said that "The dynamic Turkish market, which includes much industrial production, is an interesting one and we consider the market has strong potential for our special steel products. The opening of our new sales office not only brings us within closer reach of existing and new customers, but also supports Ruukki's strategy to extend its customer base for special steel products in Europe.”
