Mahindra to foray into motorcycle segment next year

Saturday, 07 Nov 2009

After an entry into scooters, auto manufacturer Mahindra and Mahindra will launch a motorcycle next year.

Mr Sanjay Mittal VP of sales and customer care of Mahindra and Mahindra said that "The company is working on motorcycle models and the first model will be launched in 2010. We would like to be an end to end player in the two-wheeler segment, launching scooters and motorcycles.”

Mr Mittal at the launch of two new scooters Rodeo and Duro in Tamil Nadu said that "With three 125cc scooters, we think we have a product in all the major market categories. We may look at 100 or even lower powered scooters for the future.”

Declining to disclose the company's two wheeler sales target for the current fiscal, Mr Mittal said that Mahindras sold around 7,000 scooters last month, of which Rodeo and Duro accounted for 5,600 units and the balance by its other model Flyte. Mahindras entered the two-wheeler segment marketing three 125cc scooter models last year.

The company is in the process of ramping up its two wheeler distribution network by adding 50 more dealers by the end of this fiscal.

Mr Mittal said that "Presently we have 325 dealerships and we will increase our network to 375 dealers by the end of this fiscal.”