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15 Years Success Story of Dacia

Auto News - Published on Mon, 18 May 2020

Image Source: Dacia Renault
From a single model to a comprehensive, diversified range with 6.5 million customers, Dacia has transformed the automotive sector since 2005 to the present day from the launch of the Logan in Europe to the 100% electric Spring show car. Founded in 1966, Mioveni Arges County based Romanian car manufacturer Dacia has always been linked to Renault as its first model for domestic market, was the Renault 8, re-badged as the Dacia 1100 and assembled using parts manufactured in France. In 1999, Groupe Renault acquired the Romanian manufacturer to develop Dacia’s expertise and geographical situation to market the cheapest three-box saloon on the market in Eastern Europe

The design was completed at a target cost by applying the design to cost method without compromising on reliability and safety. From start to finish, the final sale price was factored into every technical constraint. Under this strategy, the use of proven and amortized Groupe Renault parts and technologies was a considerable asset.Unveiled in 2004, the Logan kept all of its promises: a record size to spaciousness ratio and essential equipment at an unbeatable retail price. It revolutionized the automobile market by democratizing the new car. With a new purchase price comparable to that of a second-hand car, it was so successful that it was marketed throughout Europe from 2005. An iconic model, the Dacia Logan is still marketed today with cumulative sales since 2004 totaling 1.8 million units.

Buoyed by the success of the Logan, Dacia extended its range in 2008 with the Sandero and its SUV version, the Sandero Stepway. A new revolution began in 2010 with the release of the Dacia Duster. Dacia continues to meet the essential needs of its customers with simple, reliable and robust cars, without any excess. It expanded its range with Logan MCV station wagon in 2007, then Lodgy MPV and Dokker MPV and van in 2012.

Dacia is now the 5th brand in terms of private sales in Europe. That’s some road travelled!

Drawing on 10 years of Groupe Renault expertise, the next Dacia revolution will involve affordable electric vehicles. In March 2020, the brand unveiled its Spring electric show car, its first all-electric model. Moreover, it will be the first city car to bear the Dacia signature! A 5-door vehicle with 4 real seats and a range close to 200 km.

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Posted By : Yogender Pancholi on Mon, 18 May 2020
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