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25 years of Successful Bus Manufacturing by Mercedes-Benz and Setra

Auto News - Published on Wed, 26 Feb 2020

Image Source: Daimler
25 years ago, on February 23, 1995, the two European bus brands Mercedes-Benz and Setra created a strategic alliance. It marked the beginning of the successful bus business of Daimler Buses. The merger of the Mercedes-Benz Buses product area, then part of Mercedes-Benz AG, and the Setra bus brand of the former Karl Kässbohrer Fahrzeugwerke GmbH vehicle works was, however, anything but smooth. As Mercedes-Benz and Setra were both leaders in the bus sector, political and cartel-relevant hurdles had to be overcome. For fear of the fusion failing, the people of the Ulm/Neu-Ulm region protested peacefully on February 1, 1995 in a show of support for the merger. At the end of February, the time had come: The Mercedes star and the Kässbohrer “K” joined forces – and the EvoBus GmbH brand was born. The brand has 14 subsidiaries in countries like France, Spain, Italy and Belgium which are responsible for the European operations of Daimler Buses. Besides EvoBus GmbH, a number of bus manufacturing plants and relevant national sales organizations around the world also form part of the Daimler Buses business area.

Today, the company is represented far beyond the borders of Europe with its maintenance offering and advisory services, and is also known for the contribution it is making to creating efficient and sustainable mobility solutions.

The business area is keeping a close eye on the future requirements in the field of bus mobility: in developing locally emission-free drive systems and networked vehicles, Daimler Buses is contributing to making traffic in our cities and conurbations not only more efficient but also more environmentally friendly. The technological and innovative leadership role of the company isn’t just underlined by the development of the fully-electric Mercedes-Benz eCitaro urban bus manufactured in series production at the Mannheim plant, but also by the fact that these vehicles are now already on the road all over Europe. With solutions tailored to local requirements, the products of the Mercedes-Benz, Setra and Bharat Benz brands, as well as the proximity of their sales and service network to the customers provided further opportunities for growth in emerging markets around the world. In order to create the basis for sustainable and profitable growth, the production network has been continuously developed over the past years.

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Posted By : Nishith Sharma on Wed, 26 Feb 2020
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