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ALRO continues its investment programm in high value-added and very high value-added aluminium products

Metal News - Published on Wed, 17 Oct 2018

Image Source: Aluminium Insider
ALRO SA one of the largest vertically integrated aluminium producers, by capacity, in Europe,continues its USD 61 million investment program for 2018, focusing on extending client portfolio, enhancing the hot rolled products quality and reducing energy dependency.

Mr Marian Nastase, Chairman of the Board of Directors of ALRO said that "We continue to implement our complex investment strategy which covers three major areas: products quality and production mix with a focus on sophisticated markets, operational efficiency and cost control, as well as increasing the market share. We remain committed to supplying high value-added products for selected industries, such as aerospace and automotive, where the quality is a key-factor in maintaining a long-term business relationship. At the same time, we invest in reducing production costs and, thus, we succeeded keeping our competitive edge on the international markets, while we put a strong emphasis on presenting our product range to the current and potential customers, in order to increase the market share.”

In the processed aluminium segment, ALRO is modernizing the cold rolling mill no. 2, and the grinding machine, in order to increase the production of flat rolled aluminium products to 120,000 tonnes per year by 2022 (from 90,000 tonnes per year at the end of 2017) and to increase the heat-treated plates production share, in line with the market demand. At the same time, the Company intends to implement a profile control system for hot rolled products, with the main objective to improve these products quality. Moreover, in order to increase competitiveness, the Company focuses on optimizing the delivery terms for the hot-rolled products (good, on-time delivery without backlogs) and on monitoring and controlling the entire production planning system in a centralized manner by implementing a production planning system (Planning Tool) for the Processed Aluminium Division.

In terms of cost efficiency, Alro aims at developing the Eco Recycling programme, by optimizing and increasing the scrap processing capacity through the implementation of a scrap processing line from shredding up to melting, with the purpose of reaching a capacity of 100,000 tonnes per year by 2020 (from 32,000 tonnes per year at the end of 2017), and increasing the energy efficiency of the existing processes.

The optimization of the products mix and the quality increase, along with the overall efficiency increase will support ALRO’s goals to boost its market share. The Company supports its operational improvements with a strong marketing strategy that includes ALRO being present to one of the most important worldwide trade fairs, namely ALUMINIUM 2018, the12th World Trade Fair & Conference, held in Dusseldorf during 9-11 October 2018, which features more than 1,000 exhibitors from the aluminium industry, and has over 27,500 visitors in each edition.

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Posted By : Rabi Wangkhem on Wed, 17 Oct 2018
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