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Audi Electrifies FC Bayern Munich

Auto News - Published on Mon, 28 Sep 2020

Image Source: Audi FC Bayern Munich
Enabled by the partnership with Audi, FC Bayern Munich is the first international football club to drive using electric power. The stars of the Champions League winner received their Audi e-tron models in Munich and are immediately ready to go: Audi has already installed the charging points for the electric fleet at Bayern’s training grounds on Säbener Strasse.

In January, FC Bayern Munich and Audi had extended their partnership until 2029 even before the previous agreement expired. Among other things, the agenda includes the strategic collaboration in innovative marketing concepts and electrification. An important milestone has now been marked: The handover of a total of 19 Audi e-tron cars to the players means that more than half of FC Bayern’s Audi fleet is electrified. As a result, the club reduces its fleet consumption to less than 95 grams of CO2/km and thus makes an important contribution to sustainability.

Due to corona, the vehicle handover in 2020 did not take place at the Audi Piazza in Ingolstadt. In recent years, this event always marked a highlight especially for the children of the Audi workforce since the little ones are often the biggest fans.

Head Coach Hansi Flick and Bayern’s stars around team captain Manuel Neuer and top scorer Robert Lewandowski received their cars at the Audi training complex at the Munich airport. Immediately following a brief orientation about the digital functional features of the e-tron, the Champions League winners took part in an Audi driving experience in their new models.

Audi has been partnering with the most successful German football club since 2002, plus the brand with the four rings has been a shareholder of FC Bayern München AG since 2011. After winning the German Championship, the DFB Cup and the Champions League, FC Bayern kicked off the new season in a meeting with FC Schalke 04 on Friday night.

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Posted By : Yogender Pancholi on Mon, 28 Sep 2020
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