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Bajaj Auto eyeing to boost export

Auto News - Published on Thu, 13 Sep 2018

Image Source: bajajauto.com
Money Control Bajaj Auto, India’s third largest two wheeler manufacturer, is forging partnerships and opening design offices outside the country to boost exports and reduce its dependence on the highly competitive domestic market. The Pune based manufacturer of Pulsar and KTM range of motorcycles has drawn up plans that includes setting up of assembly units which would help it gain from lower taxation in these markets as compared to direct exports from India. Mr Rajiv Bajaj, Managing Director, Bajaj Auto, at its recently held annual general meeting said that “We will have a marketing and sales office in Bangkok to address that region. We wish to have a design office there. We think Thailand is the centre of gravity for new two- and four-wheelers. We need to gauge the pulse of the market, so will have to place some of our own sales, design and R&D personnel there.”

Mr Rajiv Bajaj, Managing Director, Bajaj Auto, at its recently held annual general meeting said that “We will have a marketing and sales office in Bangkok to address that region. We wish to have a design office there. We think Thailand is the centre of gravity for new two and four-wheelers. We need to gauge the pulse of the market, so will have to place some of our own sales, design and R&D personnel there."

Bajaj stated that “Of the significant milestones we have achieved, our partnership in Malaysia is the most important as it gives us access to a market where we sell motorcycles under our own brand. By virtue of this partnership, we will be able to localise up to 40 percent, which then makes us a local player. Through Malaysia, we can address so many markets in ASEAN."

Motorcycle exports for Bajaj Auto grew 27 percent year-on-year to 7.11 lakh during April-August. Its three-wheeler exports jumped 65 percent to 1.7 lakh in the same period. Its share of three-wheeler exports stood at 50 percent.

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Posted By : Nanda Koijam on Thu, 13 Sep 2018
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