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Bajaj Auto regains number two spot in motorcycles, unseats Honda - SIAM

Auto News - Published on Tue, 17 Jul 2018

Image Source: Autocar India
Money Control reported that a stellar rise in domestic volumes helped Bajaj Auto regain the number two spot in the motorcycle segment unseating Japanese giant Honda which has been steadily improving its hold on the market.

Bajaj Auto ended the first quarter (April-June 2018) with sales of 594,234 motorcycles, higher than 578,488 sold by Honda Motorcycle and Scooter India during the same quarter, as per data shared by the Society of Indian Automobile Manufacturers (SIAM).

The market continues to be led by Hero Motocorp, which had sales of 1.87 million in the first quarter.

Bajaj clocked volumes of 1.97 million units during last year while Honda came close to beating the Pune-based company with sales of 1.95 million units in the motorcycle segment.

But Honda went past Bajaj and maintained the lead in the first two months - April and May- of the new financial year. Subsequently, Bajaj regained lost ground with its bread-and-butter models like CT100 and Platina which turned the table by the end of the first quarter.

Bajaj cut the price of the CT100 by almost INR 2,000 in March, which made it the cheapest geared motorcycle in the country priced at INR 30,714 (ex-showroom, Delhi). The CT100, which makes up 35 percent of Bajaj’s monthly volumes saw a 50 percent jump in sales during April and May (June sales data was not immediately available).

Similarly, the company introduced a step-down version of the popular premium bike Pulsar 150 where the new variant was launched after a price cut of Rs 10,000. The base model is now priced at Rs 67,500. Sources say demand for the new entry-level model has been ‘strong’.

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Posted By : Joykumar Irom on Tue, 17 Jul 2018
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