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Ball Announces National Partnership with Acosta for Aluminium Cups in US

Metal News - Published on Mon, 25 May 2020

Image Source: Ball Acosta
World’s leader in sustainable aluminum packaging solutions for beverage, personal care and household products Ball Corporation announced that it has named Acosta, a leading sales and marketing agency in the consumer packaged goods industry, to exclusively represent the company’s aluminum cups in retail and on-premise outlets, including grocery, drug and C-stores, food service, specialty channels and select mass channel retailers, across the US.

Ball launched the US pilot of its infinitely recyclable Ball Aluminum Cups in September 2019. In response to growing consumer demand for sustainable products, Ball identified an opportunity to create an innovative alternative to plastic cups. Just like an aluminum can, which has a global recycling rate of 69 percent, the aluminum cup can be recycled an infinite number of times without losing quality. In fact, 75 percent of aluminum ever produced is still in use today. Lightweight, sturdy and cool to the touch, the aluminum cup offers consumers a better beverage drinking experience and is a game changer for retailers, entertainment venues and concessionaires who want to offer more sustainable packaging options.

For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets via a range of outsourced sales, marketing and retail merchandising services.

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Posted By : Yogender Pancholi on Mon, 25 May 2020
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