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BMW Group 2019 edition

Auto News - Published on Mon, 16 Sep 2019

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In 2018, BMW Group’s worldwide car sales rose by over 1% to almost 2.5 million units, while output rose by nearly 1.5%, to over 2.5 million units both records for the eighth consecutive year. At IAA Cars 2019, the bi-annual Frankfurt motor show, BMW’s focus is on future driving pleasure, and the company refers to its recipe for success as D+ACES: Design, Automated driving, Connectivity, Electrification and Services. D+ACES will influence BMW Group’s model range and corporate strategy as it develops a new generation of vehicles on platforms flexible enough to accommodate a range of propulsion options, ready to meet the challenges of future mobility.

Crucially, new Chief Executive Mr Oliver Zipse is fully signed up to the flexibility philosophy, notes Jonathan Storey, author of a new Automotive World report on the BMW Group. He said that “While Zipse’s experience as head of production bodes well for this component of BMW’s strategy, he needs also to establish and implement clear plans for the development of software and services like car-sharing.”

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Posted By : Mohan Sharma on Mon, 16 Sep 2019
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