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Password Hires Mr Mark Bula as Chief Strategy Officer to Drive Expansion

Steel News - Published on Thu, 28 May 2020

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AI-based worker safety solutions developer announced that it has appointed Mr Mark Bula as Chief Strategy Officer and General Manager of Steel. Mr Bula will be responsible for the strategic leadership of’s overall growth plans and will also specifically spearhead the company’s efforts in the steel industry. He brings steel industry-specific knowledge to the development of’s growing product portfolio, as well as developing and implementing effective go-to-market strategies.

Mr Bula has been intimately involved in the steel industry for the majority of his career. He previously worked at electric arc furnace mills at Nucor, Severcorr and Big River Steel. Prior to joining, Mr Bula was part of the founding management team and oversaw the commercial launch of a USD 1.6 billion new steel company, Big River Steel. He was responsible for the company’s go-to-market strategy along with industry legend John Correnti.

Steel companies today rely on human-in-the-loop methods to assess worker and environmental safety. Traditional video surveillance must also be actively monitored with the possibility of missing critical events due to distraction. The entire process is reactionary with the inability to offer real-time proactive warnings to workers. Sentri360 is an end-to-end system that provides a cloud-based user portal with predictive analytics, and a coaching module to build overall safety adherence.

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Posted By : Yogender Pancholi on Thu, 28 May 2020
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