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Ford Awards TomTom Global Traffic Service Deal

Auto News - Published on Fri, 03 Jul 2020

Image Source: Ford TomTom
TomTom has been awarded a global multi-year deal to provide Ford’s next-generation SYNC with its real-time traffic service. The all-new 2021 Ford F-150 pickup and the soon to be delivered all-electric Mustang Mach-E SUV are the first Ford vehicles available with the technology. TomTom Traffic provides accurate, real-time traffic information, which will keep Ford drivers informed and can help them reduce their travel time. The advanced service can even predict traffic changes such as congestion before they happen by processing more than 70 million driving hours every day from millions of connected devices and leveraging SYNC’s increased computing power to update navigation systems every 30 seconds.

F-150 represents Ford’s next big step in bringing connected vehicles to customers. All-new SYNC 4 is standard on the new truck, which arrives this fall, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music.

Ford’s navigation system and TomTom Traffic are fully connected to and informed by the internet with maps the latest available traffic and construction information, ensuring customers are getting the most up-to-date info for their routes. Ford also equipped SYNC 4 with optional navigation with the ability to share parking space availability and prices.

By taking advantage of state-of-the-art, cloud-based voice processing, SYNC 4 can understand conversational requests, such as “Find me the best Thai restaurant” and offer data-based suggestions to drivers. Staying in contact with friends and family also becomes easier, with natural speech recognition enabling communication via SMS and email.

Making its debut in the Mustang Mach-E is the SYNC 4A connected vehicle technology, a sleek and modern interface that uses machine learning to quickly learn drivers’ preferences will keep Mach-E SUVs at the forefront of technology better over time, thanks to advanced over-the-air updates. A 15.5-inch screen and adaptive dash card interface ditches complicated menus, making it easier to access features with touch, swipe and pinch controls like smartphones.

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Posted By : Yogender Pancholi on Fri, 03 Jul 2020
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