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Ford Motor reshaping overseas operations and strengthening North America

Auto News - Published on Fri, 18 Jan 2019

Image Source: Business Wire
Ford Motor Company highlighted its commitment to reinvent the future of mobility by transforming the company through operational fitness and allocating capital to high-growth and high-margin product segments and smart vehicles and services. Presenting at the Deutsche Bank Global Auto Industry Conference in Detroit, the company also provided preliminary results for full year 2018, provided high-level guidance for 2019 and highlighted areas of strategic momentum throughout the company.

Mr Jim Hackett, president and CEO said that “Over the last 19 months, we have worked to reshape and transform our company sharpening our competitiveness, taking actions to improve our profitability and returns, and investing in our future. These actions support our drive to satisfy today’s customers and those of tomorrow.”

Mr Jim Farley, president, Global Markets, shared details of the company’s major global product wave, which focuses on trucks, commercial vehicles and SUVs. He said that “We are now beginning to see the results of our capital shift away from traditional sedans to trucks and SUVs with new utility nameplates globally, including Territory in China, Bronco, and a slightly smaller, yet-to-be named off-roader in North America. 2018 was a growth year for F-Series, especially Super Duty in North America. Transit and Ranger are now in all global markets in high volume with great potential.”

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Posted By : Joykumar Irom on Fri, 18 Jan 2019
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