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Geely Proton Reveals New X50 Model

Auto News - Published on Fri, 25 Sep 2020

Image Source: Geely PROTON X50
Geely invested subsidiary PROTON Holdings Berhad revealed its next car model, the Proton X50 compact crossover, at a ceremony that saw the first vehicle roll off the production line at its main factory in Tanjung Malim, Malaysia. The factory recently underwent an upgrade for USD 290 million for the production of vehicles based on Geely Group technologies, such as the Proton X50 and the previously released Proton X70 SUV. The new factory extension began producing the Proton X70 SUV in December 2019 and has a highly flexible production process that allows it to produce both the X70 SUV and X50 compact crossover. This is further testament to Geely’s expanding global manufacturing footprint that also saw similar investments into the production of other group brands, including Volvo, Lotus and LEVC.

The Proton X50, based on the Geely Bin Yue (Geely Cool Ray in global markets), is built on Geely’s BMA (B-segment Modular Architecture) platform. It utilises Geely Holding’s full portfolio of technologies that were jointly developed with Volvo at Geely Holding’s jointly operated R&D Centre in Europe, CEVT. These shared technologies will further help PROTON with its brand rejuvenation as the brand continues to grow based on its technology offerings in Malaysia and the wider Southeast Asian region.

In the first eight months of 2020, PROTON has already recorded sales of 61,672 units, with sales in the month of August at an 8-year high. These numbers have been reached despite restrictions on people’s movements put in place to control and prevent the spread of COVID-19 in Malaysia.

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Posted By : Yogender Pancholi on Fri, 25 Sep 2020
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