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Groupe PSA report new record set in 2018

Auto News - Published on Thu, 17 Jan 2019

Image Source: Groupe PSA
Automotive World reported that profitable growth, reaching circa 3.878.000 units, has been leveraged by Groupe PSA product offensive in motion with more than 70 regional launches in 2 years, customer driven Core Model Strategy deployment and commercial network commitment.

Groupe PSA products have been on all short final lists of prestigious automotive contests every year since 2014 and have been awarded this year “Van of the Year IVOTY 2019” (Peugeot Partner, Citroën Berlingo Van, Opel/Vauxhall Combo) and ‘Best Buy Car of Europe 2019’ AUTOBEST (Citroën Berlingo Van, Opel/Vauxhall Combo Life and Peugeot Rifter), following Citroën C3 Aircross last year.

Groupe PSA Core technology has also been awarded with the International Engine of the Year prize for the 4th year in a row for its Turbo three-cylinder petrol engine (110 and 130 hp).

Groupe PSA SUV models are particularly successful, driven by the Peugeot 2008, 3008[1], 5008 (leader in Europe), Citroën C3 Aircross[2], C3-XR, C5 Aircross, DS 7 Crossback, Opel/Vauxhall Crossland X, Mokka X, and Grandland X. The momentum will continue in 2019 with major launches for all brands.

The Group announced its electrification offensive for all brands, with first PHEV[3] and EV[4] models available for customers in 2019, starting with the DS brand.

Groupe PSA achieves new record LCV sales: 564 147 vehicles sold, + 18.3%.
Groupe PSA renewed its range of compact vans in 2016 and of B-LCV in 2018 and has consolidated its leading position in Europe in every sub-segments, grasping almost 1 out of 4 LCV customers.

The Group’s LCV offensive has set the basis for overseas growth with the successful launch of production of Peugeot Expert and Citroën Jumpy in Eurasia and the very promising start of our comprehensive range of LCV products and services for Latin American clients.

Europe: Change of scale with 17.1% market share.
Groupe PSA took full advantage of its perfectly managed new WLTP standard implementation phase to gain a competitive edge in the last four months of the year. Group market share reaches 17.1% by end 2018, up +3.8 pt, underpinned by Peugeot and Citroën brands that are the best progressing brands in 2018, with almost +5% sales increase for both brands among the top 10 brands in Europe.

Peugeot stands out for its success: SUV European leader, number 1 in Spain, number 1 in France on B2C and B2B passenger cars. Citroën reaches its best level of sales in 7 years.

DS Automobiles marks a breakthrough with 6.7% of sales increase, supported by DS7 Crossback launch. Opel/Vauxhall is continuing its product offensive driven by the X family.

Groupe PSA exceeds market performance and is improving in all main markets: France (+2.6 pt), Spain (+4.2 pt), Italy (+3.9 pt), Great Britain (+4.8 pt), Germany (+3.7 pt).

Middle East – Africa: the Group remains offensive in a chaotic regional context.
Despite strong headwinds mainly due to wind down in Iran[6] and Turkish market downturn, Groupe PSA market share increased in Morocco (+1.7pt), Tunisia (+1pt) and Egypt (+3.1pt) and the Group remains market leader in French Overseas Departments.

The regional industrial footprint is under deployment to become operational in 2019 with the start of production of Kenitra plant in Morocco, as a key milestone.

China & South East Asia: Groupe PSA works to overcome China situation and prepares its commercial offensive in South East Asia.
In a declining Chinese passenger vehicle market (-2%), sales are down 34.2%. The Group is working on action plans with its partners to tackle current issues. The Group is implementing its electrification strategy with the Fukang brand, followed by PCD[7] electrified models from 2019 onwards. Moreover the core model strategy is under execution to propose a product offering designed for Chinese clients.

Sales in South East Asia doubled versus 2017, amounting to 10,882 vehicles. The joint venture with Naza Corporation Holdings (Malaysia) will start delivering its first productions in 2019 with the Peugeot 3008 and 5008.

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Posted By : Joykumar Irom on Thu, 17 Jan 2019
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