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HARMAN’s Digital CockPit for High Level Automotive Autonomy

Auto News - Published on Fri, 20 Sep 2019

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While the automotive industry is taking great strides to make a truly autonomous future a reality, there is still a long way to go before fully autonomous vehicles are on our roads. Many of today’s best-in-class technologies are focused on enhancing in-car connectivity. HARMAN’s Digital Cockpit is one such example, a platform that seamlessly connects the vehicle to all critical technologies, bringing a superior experience to drivers and passengers when on the road. Some other leading connectivity solutions are aimed at improving vehicle-to-vehicle or vehicle-to-everything communications, and advanced cybersecurity frameworks for connected vehicles. Beyond solutions focused on connectivity, Advanced Driver Assistance Systems which help with monitoring, warning, braking, and steering tasks are also being designed to improve safety conditions on the road. These cutting-edge technologies are laying the groundwork for true autonomy and helping to pave the way for a new era of driving.

Here’s four things to know about what’s happening now, and what’s coming next.

1. There’s a rising demand for ADAS and connectivity features. Demand for solutions like ADAS are expected to increase over the next decade, driven by both consumers and government regulators in an effort to cut down distractions, increase safety applications and reduce accidents. Today, all US cars sold are required to have rear-view cameras, and regulators are increasingly encouraging and even mandating other elements of ADAS, such as emergency-braking systems and collision warnings. In addition to required safety offerings, drivers are also showing more increased interest in additional ADAS applications that promote ease and comfort, such as parking assistance or blind spot monitoring.

2. Connectivity is already a major differentiator among automakers. As we continue to move towards fully autonomous driving, in-car technologies must be both scalable and flexible – not only to allow automakers to respond to varying market demands but also to provide brand differentiation. Every automaker has a distinct personality, and they are already leveraging the connected technologies available today to set themselves apart from the rest.Harman_Augmented-Surround.-View

3. Regulation is coming. The National Safety Council reports that at least 100 Americans are injured in distracted driving accidents every day, but connected technologies have the ability to help address these urgent concerns regarding driver and passenger safety. As the benefits of ADAS continue to come to light, it is widely known that government and vehicle safety regulators will require vehicles to be equipped with certain ADAS applications and safety technologies over the next five years.

4. Connectivity and ADAS will pave the way for full autonomy – eventually. While trust in ADAS systems is growing rapidly, a recent survey by McKinsey & Company found that almost half of survey respondents would not trust a fully autonomous vehicle – yet. But, despite their trepidations, more than half of respondents stated they would be willing to use a fully autonomous vehicle if their concerns were addressed. As the safety of driver assistance technologies continues to prove itself, we can expect that more and more consumers will be willing to trust the proven benefits of ADAS systems, as they move down the road to fully autonomous vehicles.

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Posted By : Mohan Sharma on Fri, 20 Sep 2019
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