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Hero MotoCorp Appointed Mr Yerry Mina As New Brand Ambassador

Auto News - Published on Wed, 19 Jun 2019

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In keeping with its aggressive brand building initiatives in strategic global markets, Hero MotoCorp Ltd., the world's largest manufacturer of motorcycles and scooters announced the appointment of Mr Yerry Mina, the popular Colombian professional footballer, as its new Brand Ambassador. The 24-year-old Mina - one of the promising young footballers - has consistently delivered a series of impressive performances for the Colombian National Football Team (during FIFA World Cup Russia 2018) and his clubs.

Commenting on the announcement Mr Rajat Bhargava, Head of Strategy, Performance Transformation & Global Business, Hero MotoCorp said that "Being a youth brand, Hero resonates with the youngsters of today, who are fearless, passionate and self-reliant. As we rapidly expand our footprint across continents, we are constantly engaging with global youth icons that are inspiring a new generation of young achievers. Colombia is one of our key global markets and we are confident that Yerry Mina will add a lot of value to our brand building initiatives there."

Mr Mina has come on board with Hero MotoCorp at a time when the Delhi (India) - headquartered Company is gearing up to introduce a series of new, technologically advanced and stylish two-wheelers in Colombia, including new premium motorcycles and higher-powered scooters. The Company is set to roll out a multi-media campaign with Mina across different platforms over the coming months.

Mr Yerry Mina said that "I am excited and honored to associate with a global and youth brand like Hero MotoCorp. The brand embodies innovation, excellence & empowerment and I am personally driven by these characters. I have always been quite impressed with the extensive support that Hero MotoCorp extends to multiple disciplines of sports across the world. I am glad to be a part of the large and diverse Hero family."

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Posted By : Mohan Sharma on Wed, 19 Jun 2019
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