Honda Continues as Automotive Partner of NHL in US and Canada

Image Source: ytimg

Honda and the National Hockey League announced a multiyear renewal of their partnership, which keeps Honda as the NHL’s Official Automotive Partner in the United States and Canada through the 2021-22 seasons. As Official Automotive Partner, Honda will continue its presence at NHL tentpole events throughout each season, including title sponsorship of Honda NHL All-Star Weekend and as one of the League’s in-ice presenting partners of the NHL Winter Classic, NHL Stadium Series and NHL Heritage Classic. As sponsor of the NHL All-Star Weekend, Honda will again be featured in the NHL All-Star Game event logo, including integration in the center ice emblem of the host venue, and included in NHL promotional materials leading up to NHL All-Star Game across linear TV, and digital and social media.

The 2020 Honda NHL All-Star Weekend, featuring the 2020 NHL All Star Skills and the 2020 Honda NHL All-Star Game, takes place in St Louis Missouri in US on January 24-26 at the Enterprise Center, home of the St Louis Blues. In addition, various hockey-themed events, entertainment and activities, along with Honda awarding the NHL All Star Game MVP with a vehicle, will all be part of 2020 Honda NHL All Star Weekend.

The collaborative partnership between the NHL and Honda began in the US at the start of the 2007-08 seasons, with the relationship expanding to include Canada during the 2014-15 seasons.

Source : Strategic Research Institute, SteelGuru