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Honda Steps Towards Electrification Of European Business

Auto News - Published on Thu, 12 Sep 2019

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Honda made several announcements at 2019 Frankfurt motor show, giving more detail than ever before on its Electric Vision strategy for Europe. Honda’s Electric Vision strategy commits the company to electrify 100% of its European automobile sales by 2025. The first step in this plan was the launch of CR-V Hybrid, followed by the unveil of the Honda e Prototype at Geneva motor show earlier this year. Following a summer of appearances throughout the region, Honda unveiled the final mass production Honda e for the first time at Frankfurt.

Mr Katsushi Inoue Chief Operating Officer and President, Honda Motor Europe, said that “Today, we take the next step towards our Electric Vision with the world premiere of the Honda e…A unique electric vehicle that only Honda could develop – a vehicle with outstanding dynamic performance and new levels of connectivity.”

While Honda e made its first public appearance, Honda Motor Europe Senior Vice President, Mr Tom Gardner took the opportunity to confirm details of the brand’s next key launch, “In 2020, Honda will launch the next generation Jazz and today, we can confirm that this model will be introduced into Europe with hybrid technology as the sole powertrain option.”.

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Posted By : Mohan Sharma on Thu, 12 Sep 2019
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