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Japanese Yamaha completes 63 years in the auto industry

Auto News - Published on Thu, 05 Jul 2018

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Times of India reported that Japanese auto giant Yamaha has successfully completed 63 years in the automotive industry. On July 1, 1955, Yamaha Motor Company started production of its first motorcycle - the YA-1 which was powered by a 125cc, two-stroke engine. Also known as 'the Red Dragonfly,' it immediately demonstrated its high performance by winning the 3rd Mt. Fuji Ascent Race in July 1955, and then swept the top three places in the ultra-light class of the 1st Asama Highlands Race later that year.

The grand success of the YA-1 helped the company to expand its presence across the globe with a range of exclusive and trusted products. Alongside the motorcycles, Yamaha Motor Company now also produces marine and all-terrain vehicles.

The foundation day, also called 'Yamaha Day,' is celebrated across the globe with an aim to encourage Yamaha employees.

In India, the Japanese made its initial foray in 1985 as a joint-venture with Escorts Group. In August 2001, it became a 100 per cent subsidiary of Yamaha Motor Company.

Yamaha Motor India (YMI) also celebrated the 63rd anniversary of its parent company at all its offices and plant locations across the country. On the occasion, activities were conducted to educate the employees on the journey of the brand since 1955.

In Chennai, the celebrations began with the inauguration of YMI’s new Corporate Office at AKDR Tower which will also be the Head Office of its sales and marketing company - Yamaha Motor India Sales Pvt Ltd (YMIS).

Mr Motofumi Shitara, Chairman, YYMI, said that "We are extremely delighted to announce the 63 glorious years of Yamaha in the two-wheeler industry. The celebration marks our success and growing popularity, milestones and memories that have been created over the years. We look forward to exciting our stakeholders while offering the most stylish and sporty products, that have revved a million hearts across the globe."

Mr Shitara said that "In India, our entire focus will be to make a difference by offering more appealing bikes and scooters to our customers and make all efforts to increase the brand presence."

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Posted By : Rabi Wangkhem on Thu, 05 Jul 2018
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