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JSW Group Shuts Down Steel Furniture Business Forma

Steel News - Published on Fri, 17 Jan 2020

Image Source: architecturaldigest.in
Business Line reported that JSW Group has shut down its furniture business JSW Forma in less than a year after its grand launch in April 2019. JSW Living had announced plans to invest up to INR 250 crore over five years to become a leading steel furniture company. It had set itself a sales target of INR 50 crore in the first year.

JSW Forma had adopted an asset-light model, outsourcing production to two entities in Nagpur and Bhiwandi. The company’s products started at INR 19,000 and were available at 62 outlets. The steel furniture business was spearheaded by Tarini Jindal Handa, daughter of Group Chairman and promoter Sajjan Jindal.

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Posted By : Rabi Wangkhem on Fri, 17 Jan 2020
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