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Magna Introduces FreeForm Seat Trim Technology

Auto News - Published on Tue, 18 Jun 2019

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Automotive seat design has become a crucial consideration for automakers as consumers spend more time in their vehicles, and as interior comfort becomes a major competitive battleground. Today, seating is a critical touchpoint for consumers who want their vehicle’s cabin to feel as cozy as their living room. At the same time, every automaker is striving to put a special “signature” on seats, one that conveys their distinct brand values.

That message can be transmitted the moment a prospective buyer opens the driver’s side door with Magna FreeForm, a new seat trim cover technique that provides a clean, sculpted, seamless styling surface and the freedom to achieve endless design possibilities.

FreeForm offers the freedom to achieve endless design possibilities with various shapes and crisp styling lines for striking visual effects. It can achieve design details as sharp as a 3-4mm radius compared to 20-25mm for traditional cut and sew.

Mr Dino Nardicchio, global vice president of advanced technology engineering for Magna Seating said that “It’s a great way to differentiate seats. You can do any kind of shape or form. The initial reaction we get from most car designers is one of pleasant surprise.”

Magna’s new patent-pending technology offers improved seat back comfort with highly concave surfaces and contours that hug the human shape. Back panels have a “soft touch,” and provide up to four inches of additional rear seat knee clearance. Seats are easier to clean because they feature simple construction with a seamless surface and are designed for future mobility scenarios like ride sharing where the seat covers can be swapped out during routine maintenance using a zipper.

The sculpted, seamless surface offers more than 102mm of concavity nearly impossible with traditional cut and sew and results in added comfort and styling.

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Posted By : Mohan Sharma on Tue, 18 Jun 2019
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