Help Desk -
9717405332, 9599714297, 9810335381

Mahindra Roxor Reimagines the Beloved Jeep CJ

Auto News - Published on Tue, 13 Mar 2018

Image Source: reported that here's something cool for all of you Jeep lovers out there. In early March 2018, Mahindra Automotive North America launched the Roxor, a side-by-side (two-seater) off-road vehicle. The Roxor is small, and it has no windshield or safety equipment, so it isn't street legal. It's made strictly for fun. Mahindra is the Mumbai, India-based brand that focuses on industrial and powersports vehicles and has little name recognition in the United States. So why should anyone care? And what does the Roxor have to do with Jeep?

Mr Rich Ansell, vice president of marketing and media relations for Mahindra, said htat "Mahindra got its start in 1947 manufacturing military vehicles, under a license from Willys [the company to first trademark and produce Jeep]. They were simple, rugged, and purpose-built vehicles that took soldiers wherever they needed to go, no matter the roads (or lack of). We believe this DNA will resonate with people that want vehicles that can work hard and play hard."

Here's another way to put it. In the early days of Jeep, the vehicles were built under license by a number of different companies, and Mahindra was one of the first to get in on it, way back in 1947. Today the Jeep name is currently owned by Fiat Chrysler Automotive, but prior to that, thanks to various mergers and acquisitions, the Jeep name has been owned by Willys, Kaiser, American Motors, Renault, Chrysler, Daimler and the Cerberus group. Mahindra has maintained agreements with all of those companies to build licensed Jeep copies since 1947. Now it's building its first one in the United States — the Roxor.

The Roxor was designed specifically for the U.S. but is based on the Mahindra Thar, which is a Jeep that Mahindra builds under license for Asian markets. Its industrial-grade construction, with a steel body on a boxed steel frame, makes it stronger than competing vehicles and more like an old-school SUV than anything on the road today. Specifically, it bears a strong resemblance to a Jeep CJ-7, and a Mahindra engineer told Jalopnik that there are some interchangeable parts while other components are evolved versions of the original Jeep designs.

Source :

Posted By : Rabi Wangkhem on Tue, 13 Mar 2018
Related News from Auto segment