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Nissan Unveils IMk Concept EV

Auto News - Published on Wed, 09 Oct 2019

Image Source: https://global.nissannews.com
Nissan unveiled the IMk, a concept car that combines chic design, cutting edge technologies and powerful EV acceleration in a compact body to create the ultimate urban commuter. The 100% electric car hints at the new direction of Nissan’s design language and how it helps bring to life Nissan Intelligent Mobility the brand’s vision for changing how vehicles are powered, driven and connected to society. Immersed in this vision, Nissan designers and engineers looked at a vehicle segment that’s prevalent in their native Japan and becoming more so the world over the city car. To meet customer demands for nimble driving characteristics and connectivity that fits a wide range of needs and lifestyles, Nissan set out to create a city runner that would stand apart from any other car in the segment.

The result is the IMk concept. More than a strictly functional city car, it’s a chic vehicle that reduces driver stress while offering excitement and confidence on an all-new EV platform. Equipped with the latest ProPILOT advanced driver assistance technologies and seamless connectivity features, the IMk provides a glimpse of how urban-oriented cars may look and feel in the near future.

Mr Satoru Tai, executive design director at Nissan said that “As a small EV for a new era, the Nissan IMk is designed to be at home in sophisticated cityscapes as much as in traditional Japanese towns. The IMk fuses a modern, clean look, driven by its Japanese heritage, with cutting-edge EV technology. Unconstrained by conventional concepts of the kei car segment, its design is interwoven with Japanese culture. It’s a luxury small EV that I hope a lot of customers is going to drive.”

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Posted By : Mohan Sharma on Wed, 09 Oct 2019
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