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Porsche Appoints Norwegian Alpine Ski Racer Mr Aksel Lund as Brand Ambassador

Auto News - Published on Thu, 19 Sep 2019

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The top Norwegian alpine ski racer Aksel Lund Svindal has been introduced as a Porsche brand ambassador at the press launch event for the Taycan. Svindal signed a cooperation agreement in Oslo in the presence of the Porsche Executive Board. The partnership will run for an initial period of one year. Svindal is one of the most successful ski racers of modern times, and a beloved, down-to-earth sportsman. Since retiring from his skiing career, he has been investing in start-ups, actively promoting environment and sustainability issues. Right from childhood, Svindal has been a fan of the Porsche brand and awed by its history.

Mr Oliver Blume Chairman of the Executive Board of Porsche AG said that “Over his sporting career, Aksel Lund Svindal was an exceptional sportsman and an athlete par excellence. More than most, he stands for top sporting performance, stamina, hard work and dynamic. As such he embodies the Porsche brand and its values perfectly.”

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Posted By : Mohan Sharma on Thu, 19 Sep 2019
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