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Porsche Presents VR Entertainment for Back Seat with “holoride”

Auto News - Published on Thu, 18 Jul 2019

Image Source: Porsche
Discover the universe from the back seat of a Porsche at the Startup Autobahn Expo Day this Tuesday in Stuttgart’s Wagenhallen venue, the sports car manufacturer and the startup “holoride” will show what entertainment could look like in the future for passengers in a Porsche. The aim of the joint project between Porsche and “holoride” is to give passengers the opportunity of immersing themselves in virtual entertainment worlds. For this, a VR headset with sensors is paired to the vehicle so that its content can be adapted to the car’s driving movements in real time. For instance, if the car is being driven around the curve, the space shuttle that the passenger is virtually travelling in will also change direction. This results in a highly immersive experience, which significantly reduces the symptoms of motion sickness. In future, the system will also, for example, be able to evaluate navigation data in order to adapt the length of a VR game to the calculated duration of the journey. Furthermore, the technology can be used to integrate other entertainment services such as films or virtual conferences for productivity in the passenger seat.

The “holoride” software makes it possible to offer elastic content: a new form of media especially designed for use in vehicles, in which the content adapts to driving time, motion and context. The startup’s business model uses an open platform approach, allowing other car manufacturers and content producers to benefit from this technology.

holoride” aims to bring this new form of entertainment using commercially available VR headsets in the rear seats of the car to market in the next three years. With further development of Car-to-X infrastructure, traffic events can also become part of the experience in the long term. Traffic light stops could then be unexpected obstacles in the plot or interrupt a learning programme with a short quiz.

Under the motto “Next Visions. Change the Game – Create tomorrow”, Porsche is inviting innovators and partners to the International Motor Show in Frankfurt on September 20 to discuss the future of mobility. It will be possible to experience the results of the joint vision of Porsche and “holoride” there.

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Posted By : Sanju Moirangthem on Thu, 18 Jul 2019
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