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PPAP Automotive bag its first-ever business orders from Hyundai Motor India

Auto News - Published on Tue, 13 Mar 2018

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New Delhi-based PPAP Automotive, a manufacturer and supplier of automotive sealing systems and interior/exterior injection moulded parts to all major passenger vehicle OEMs, has recently bagged its first-ever business order(s) from India’s second largest carmaker – Hyundai Motor India. While the business from Hyundai has come to PPAP as part of a pilot project, the supplier is hopeful about getting more business orders from the carmaker in the future.

PPAP Automotive, a prominent supplier to Maruti Suzuki, Honda Cars India, Tata Motors, Toyota Kirloskar Motor, Renault-Nissan and others, was scouting for business from the Korean carmaker for almost seven years.

Mr Abhishek Jain, chief executive officer and managing director, PPAP Automotive (pictured below), said that “Traditionally, our focus was to cater primarily to the Japanese OEMs who were setting up their manufacturing units in India. This was due to the Japanese technology partnership and our high dependence on them for any technology requirements. Over the years, we have learnt the technology and now we are capable of servicing customers with our own designs and can meet their entire development requirements with the infrastructure and the capability that has been built in house.”

Mr Jain said that “In plastic automotive sealing systems, PPAP enjoys a leadership position with all the Japanese car manufacturers. In the past few years, we have been able to add one of the local manufacturers as our long-term customer. The only customer missing was Hyundai (Motor India). We have been trying to make a strategic entry into Hyundai for the past 6-7 years and have been continuously approaching them locally as well as in Korea. Our breakthrough came this year when we got an opportunity from Hyundai to localise its existing part as a pilot project. They evaluated our capabilities and we passed all their requirements. By the end of Q3 FY 2017-18, we will start our supplies to them. We are hopeful that after achieving success in the pilot project, more opportunities from Hyundai will be on the way.”

Meanwhile, the supplier will be localising some existing parts for Hyundai’s most affordable hatchback, Eon. According to SIAM’s industry data, Hyundai had sold 59,489 units of Eon model in FY2016-17, thus averaging monthly sales of close to 5,000 units last fiscal. During April- October 2017, Hyundai has sold 34,524 units of the Eon, thus continuing with the similar monthly average.

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Posted By : Rabi Wangkhem on Tue, 13 Mar 2018
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