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Royal Enfield announces Mr Lalit Malik as new CCO

Auto News - Published on Fri, 11 Jan 2019

Image Source: Zee Business
Financial Express reported that renowned cruiser bike maker Royal Enfield has recently announced a top management change. Mr Rudratej Singh (Rudy) who has been serving as Global President has resigned from the company. With the latest announcement, Rudy's association of almost 4 years with Royal Enfield comes to an end. Royal Enfield said in a statement that Rudy has decided to pursue opportunities outside of Royal Enfield owing to personal commitments. The statement also added that he will cease to be the official media spokesperson for Royal Enfield with immediate effect. The information has been confirmed by Royal Enfield itself and Lalit Malik will be taking over the responsibility. Lalit, who is currently working as the CFO (Chief Financial Officer), Eicher Motors will take on the additional responsibility of the Chief Commercial Officer.

Mr Rudratej Singh comes from FMCG background and worked with Unilever Singapore before his association with Royal Enfield. Mr Rudratej Singh joined Royal Enfield in the year 2015 and was responsible for the branding, market strategies for new products and aftersales in Royal Enfield. Rudratej Singh was involved in the launch of the Classic Pegasus, Redditch and Signals editions in India.

Source :

Posted By : Joykumar Irom on Fri, 11 Jan 2019
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