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SPellegrino's New Home is starting its Journey - CEO

Infra News - Published on Fri, 11 Oct 2019

Image Source: SPellegrino
September 27th was a historic day for SPellegrino as the first stone was laid of the highly-anticipated new Factory of the Future. The event kicked off with a morning conference for national press in the presence of prominent local authority representatives with speeches and talks by CEO of Sanpellegrino Federico Sarzi Braga, the Danish award winning architect, Bjarke Ingels and Mayor of San Pellegrino Terme, Vittorio Millesi. Today we lay the first stone of the Future Factory that will officially launch us toward the future stated Sarzi Braga a gem of design and innovation capable of attracting tourists from all over the world. The philosophy with which the new structure is created best represents the values of the brand and the commitment of the ‘Made in Italy’ ambassador company: telling about an extraordinary and non-relocatable asset like SPellegrino mineral water, generating value shared with the communities where we operate, improving the quality of work for our personnel.

Sarzi Braga said that at S.Pellegrino, we believe in creating shared values and social responsibility. As part of this mindset, we focus on three key areas. The factory of the future should be a people-centred one, operating on a human scale and making its workers top priority. Alongside this key approach, we also want to integrate a sense of territory by putting the surrounding community in the spotlight as well as new concepts of transportation. Because of this, the San Pellegrino Factory will be an extraordinary marketing tool. It will welcome guests through an open and inviting Visitor's Centre that celebrates the local area and its water resources, actively immersing visitors in Val Brembana's culture.

The S.Pellegrino Future Factory bears the signature of BIG the internationally renowned architecture firm synonymous with excellence with over twenty impressive designs including but not limited to: VIA 57 West building in New York, the Serpentine Gallery in London, the Shanghai Expo Danish Pavilion. The design of S.Pellegrino Future Factory was developed with contemporary lines, restyling the extant historical liberty tradition. It echoes the timeless dips and curves of the mountains and bridges that distinguish the evocative Brembana valley while smoothly integrating into the landscape to blur the lines between working space and Visitor Centre.

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Posted By : Sanju Moirangthem on Fri, 11 Oct 2019
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