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Tata Steel to adopt unified branding for newly acquired companies

Steel News - Published on Thu, 08 Nov 2018

Image Source: Live Mint
Money Control reported that Tata Steel will adopt a unified branding strategy for all newly-acquired companies. The company has recently taken over stressed steel plants of Bhushan Steel and the steel business of Usha Martin. It is also vying for more assets referred to the NCLT.

Tata Steel (India) President-Steel Business, Anand Sen told PTI that "We will have unified branding of Tata Steel for all the companies, so as to not confuse consumers. However, it would be done only after they are upgraded to meet standards of Tata's quality.” He said that Bhushan Steel's own brand will continue to be in place for now.

Sources in Tata Steel had earlier said there are several areas that require upgrades in Bhushan Steel plants to meet the standards of the steel giant.

Mr Anand added that Tata Steel is planning a INR 500 crore to INR 1,000 crore capex in those plants to carry out debottlenecking activities.

Source :

Posted By : Ratan Singh on Thu, 08 Nov 2018
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