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Yamaha India plan to invest INR 100 crore over next 3 years

Auto News - Published on Wed, 23 Jan 2019

Image Source: New Indian Express
Economic Times reported that Indian Yamaha Motor is planning to invest Rs 100 crore in infrastructure, technology, new model development, and marketing over next three years. Mr Yoshimitsu Hirokazu, Director Sales and Marketing, Yamaha Motor India said that the major part of the investment will go into new technology and migration of Yamaha two-wheelers from BS-IV to BS-VI emission norms. The company is also ramping up its R&D operations at Surajpur and Chennai plant.

A part of the investment will go towards new branding exercise under "the call of the blue" campaign which was introduced last year in August to focus on the performance and premium segment.

The company plans to focus on increasing touch points with customers aiming to increase communication and engagement by 200 percent. In 2018, the company also conducted several below the line activities to support the objective of the brand campaign.

To start with the updated products complying to upcoming safety norms, Yamaha India on Monday introduced the third generation of FZ series with the ani-brake system (ABS) which is mandatory from April 2019.

The company has grown over 23.07 per cent in performance and premium segment. It sold 336,000 units of FZ series and R15 V3/5 in 2018 compared to 273,000 units of 2017.

Source :

Posted By : Joykumar Irom on Wed, 23 Jan 2019
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