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Synergy Group Shipping Must Fully Embrace Digitalisation Eo Prosper - CEO

Logistic News - Published on Wed, 12 Jun 2019

Image Source: Hellenic Shipping News
Captain Rajesh Unni, CEO and Founder of Singapore-based Synergy Group, one of the world’s leading shipmanagers, said that The shipping industry must cast off its conservatism and commit to harnessing the operational, financial and environmental benefits new technologies can yield. Shipping has been conservative for far too long. It is time for us to welcome change and emerge from the shadows. Technology unlocks potential, but the digital world and digital shipping must be embraced.

Captain Unni also serves as CEO Alpha Ori Technologies, established in 2017 to help the maritime sector address many of these challenges. Critical to AOT’s portfolio is SMARTShip, an Internet of Things platform that enables the onboard operation of multiple systems with varying degrees of autonomy. AOT has already rolled out 30 SMARTShips and has another 60 in the pipeline at various stages of the set-up process. He believes most shipping companies are risk averse and, as a result, are failing to benefit from the commercial and operational gains now possible through the integration of new technologies, both on ships and ashore.

He said that “Technology is already redefining our industry. IoT, Machine Learning and Cloud-based Big Data science are revolutionising shipping and shipmanagement processes. They can yield efficiency and transparency for owners, ship suppliers and operators. Shipboard and shoreside operations can be made more efficient and cost-effective by bringing in customized technology to cater to the specific needs of our industry.”

He added that “But digitalisation is a constantly changing landscape. To be effective and future-proofed, shipping companies need to understand the demands of the modern, digital world and the absolutely transformative nature of technology.”

AOT takes a holistic approach to solving maritime pain-points. Data is collected from all parts of the ship to create a platform which connects all the disparate systems to allow the technology to continually monitor data and help crew and managers make rules-based decisions.

He further added that “SMARTShip uses cutting edge technologies to solve real-world issues for every stakeholder in the logistics value chain – Ship Owners, Ship Managers, Ship Operators, Port Management, Surveyors, Ship Registries, P&I Clubs, Shipbuilders and others.”

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Posted By : Rabi Wangkhem on Wed, 12 Jun 2019
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