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Ball And Cu Boulder Introduce Game-Changing Aluminum Cup To Collegiate Sports Fans

Metal News - Published on Fri, 06 Sep 2019

Image Source: ball.com
Ball Corporation and the University of Colorado Boulder announced a partnership to introduce Ball's infinitely recyclable aluminum cup to collegiate football fans at CU's Folsom Field during the 2019 football season. The lightweight aluminum cups will debut during the Colorado Buffaloes' home opener against the Nebraska Cornhuskers on September 7. The partnership between the two sustainability leaders is part of Ball's recently launched pilot program, which will produce a limited supply of aluminum cups through 2020 to meet current customer demand from major sports and entertainment venues seeking to replace plastic cups.

Mr John A Hayes, Ball's chairman, president and chief executive officer said that "Ball and CU have a long history together, and we're proud to team up with them to pioneer sustainable solutions in our industries. With CU's commitment to sustainability, the university is the ideal partner for piloting our new aluminum cup at the collegiate level. Sports fans are becoming more mindful about the impact their everyday choices have on the environment, and we're excited to offer them the opportunity to enjoy their favorite beverage at the game in our infinitely recyclable aluminum cup."

At CU, the move will significantly reduce plastic use in the stadium this season, with the university's goal of becoming plastic-free in its sports venues by 2020.

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Posted By : Rabi Wangkhem on Fri, 06 Sep 2019
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