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Customers are Partners in Success of RINL - Mr PK Rath, CMD

Steel News - Published on Thu, 25 Apr 2019

Image Source: RINL
Buoyed by an impressive performance during the last fiscal, RINL, the corporate entity of Visakhapatnam Steel Plant organized an “All India Customers’ Meet” to further strengthen the bond with them at Ukkunagaram. A large number of customers & consignment agents across the country participated. Mr PK Rath, CMD RINL, visualized great demand for steel as the GOI launched several infra, construction, road and rail projects aimed at enhancing the consumption of steel in the country. He mentioned that RINL is attaching high importance to the customers whom he termed as “Partners in success of RINL.”

Mr Rath observed that “RINL has succeeded in focusing on quality and right product mix suit to the delight of the customers and made stronger presence in the market. RINL has taken several customer-friendly policies aimed at improving the relations between them and impetus is being given to value added steel production during the current year. RINL is targeting to achieve a highest sales turn over of INR 25,000 crores and a saleable steel production of 5.8 million tonnes during FY 2019-20.”

He expressed confidence that this target would be achievable with the active support of RINL customers. He also exhorted the customers to come out with candid feedback and suggestions to further improve the product mix.

Mr P Raychaudhury, Director Commercial RINL, said “Customers played a vital role in achieving an highest sales turn over of INR 20,844 crores during FY 2018-19 by RINL. He said that RINL is the only Company framing its marketing policy based on customer suggestions and also to meet their requirements. It reflects the commitment of RINL in taking them into confidence in its journey towards success. RINL is continuously in touch with the customers to strengthen the bond with them to propagate the brand image of RINL. Focus would be given to set up a special agency to sort out the issues, maximum usage of stockyards, and improvisation of handling facility and safety of the workers in the stockyards etc during the current year. RINL is focusing on coastal shipping to further scale up the dispatches to various destinations.”

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Posted By : Sanju Moirangthem on Thu, 25 Apr 2019
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