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Hindalco set to unveil Eternia brand in Jan

Steel News - Published on Sat, 10 Dec 2011

Aluminum major Hindalco part of the Aditya Birla Group is sharpening its focus on value added products such as aluminum based windows, door systems and building facades as part of efforts to create new markets for the metal in India.

Hindalco will be unveiling its Eternia brand of windows and doors systems in the Indian market in January 2012 which will be the first of such branded products in the domestic market. Simultaneously, it is gearing up to introduce an all aluminum façade for large buildings through its global brand Novelis during the same time.

Mr V Ramaswamy assistant VP and head of Central Market Development Cell of the company said that “There is a wide range of colours and textures for the Eternia brand, suitable for both residential and commercial buildings. The product will hit the market in January.”

Mr Ramaswamy said that aluminum façades for building could work out to be an economically better alternative to glass or granite. In addition to windows and doors systems, Hindalco is assisting various original equipment manufacturers in developing innovative products in the automobiles, consumer durables and other emerging areas.

He said that recently we helped a popular bicycle brand to produce an aluminum intensive mountain bike. The weight of the bike was reduced by 35%.

The company has also developed various aluminum based products for passenger vehicles to reduce the weight of the car and increase fuel efficiency. As a result, aluminum based hoods, fenders, doors, drive trains and chassis are now available.

According to industry majors, India offers significant opportunities for aluminum as the country\'s per capita aluminum consumption was about 1.5 kilogram while it is 38 kilogram in Germany, 30 kilogram in Japan and 12 kilogram in China.

(Sourced from

Posted By : admin on Sat, 10 Dec 2011
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