November 20, 2008

JSW opens steel showroom in Pune

UNI reported that JSW Steel has opened an exclusive steel retail outlet, JSW Shoppe in Pune. The showroom, the second in Maharashtra was inaugurated by Mr Nagesh Pinge Director of JSW Steel. The first was opened in Kolhapur.

JSW Shoppe will have on display and sale all the products of JSW Steel ranging from hot rolled to color coated steels along with long products. It aims to provide a unique experience of buying steel products through a branded distribution channel. This interface with the customer will result in creating a strong relationship based on trust and reliability with JSW steel.

Mr Pinge Director of JSW Steel while speaking after the inauguration said that ''The concept of the shoppe originate from the fact that we want customers to get the right quality of product at the right price and at the right place.”

He added that “This novel marketing initiative will go a long way in creating brand awareness about JSW Steel's superior product quality and will ensure that the customers get full value for money.”